Koble
Challenge
Koble is a startup with a unique business model that has not existed until now. They help locums connect with pharmacists and find work with the flexibility to choose when and where they work. This allows them to work around their schedule and live more freely. Koble approached us to create a modern and sleek brand that fits within the pharmaceutical world, conveying a sense of reliability and expertise. Additionally, they required social media and print designs.
Outcome
We worked closely with Koble to develop a brand identity that truly captured their vision and values. The new design algined with both their goals and customers. Review by Jean Okech for Made by Campfire “I recently worked with Made by Campfire on a branding project for my small business and could not be happier with the results. Andrew and his team created a cohesive brand identity that accurately represents my business. Throughout the project, Andrew was always available and the attention to detail was impressive.”
PHASE ONE
Strategy & Approach
DEVELOPING THE STRATEGY
During a one-day facilitated session, our team met with Jean from Koble. Together, we identified and addressed several challenges the company faced about braking into the pharasutical world with a brand new way to help locums better get work with pharmacists and giving them the fexablity to pick when and where they worked. From the session we unearthed their challeanged and better understand them and the custoemers their brand needed to connect with helping us prioritized the needs and goals of both the business and its customers.
To address these challenges, we first analyzed current market trends to understand industry demand and customer behavior. We also conducted market research to determine the preferences and needs of potential customers. Based on this information, we developed a comprehensive plan that involved rebranding the company and expanding its services.
DEFINING THE BRAND
During a one-day facilitated session, our team met with Jean from Koble. Together, we identified and addressed several challenges the company faced about braking into the pharasutical world with a brand new way to help locums better get work with pharmacists and giving them the fexablity to pick when and where they worked. From the session we unearthed their challeanged and better understand them and the custoemers their brand needed to connect with helping us prioritized the needs and goals of both the business and its customers.
To address these challenges, we first analyzed current market trends to understand industry demand and customer behavior. We also conducted market research to determine the preferences and needs of potential customers. Based on this information, we developed a comprehensive plan that involved rebranding the company and expanding its services.
PHASE TWO
Brand Design
This branding project involved the design of several items. We began by creating a logo to establish the brand style, starting from scratch with a new brand. The client requested a design that would fit within the pharmaceutical industry, while also standing out and feeling fresh, with a touch of humor or cheekiness at times.
Print Design.
A social look!
Outcome
We worked closely with Koble to develop a brand identity that truly captured their vision and values. The new design algined with both their goals and customers. Review by Jean Okech for Made by Campfire “I recently worked with Made by Campfire on a branding project for my small business and could not be happier with the results. Andrew and his team created a cohesive brand identity that accurately represents my business. Throughout the project, Andrew was always available and the attention to detail was impressive.”
Before we head off though!
If you're in need of graphic design services for your business, Made by Campfire can help. We offer a full range of design services, including logo design, branding, business cards, posters, and flyers. Our team can work with you to create a cohesive brand identity that will resonate with your target audience. We also offer flexible payment plans that allow you to choose the amount and frequency of payments that best suit your needs.
Fire up the dial-up and let’s work together: andrew@madebycampfire.com
