With the sheer amount of competition out there, companies need to find ways to make their brand stand out and resonate with their customers. But before you can make any changes to your branding strategy, you need to know how your customers feel about your brand. In this blog post, we'll look at some ways to gauge how your customers feel about your brand.
But first off, let’s clarify some terms. What is a “Brand”
A brand is more than just a logo, poster and or letterhead.
According to Marty Neumeier best selling book “ZAG”,
A brand is a personal gut feeling about a product, service or company.
This is influenced by the customer touchpoints, such as visual aesthetics, the sound of their messaging, and their overall position in the market.
The technique of influencing people’s perception of a brand through experiences.
Branding is the art and science of influencing public perception about whatever it is you’re promoting, whether it be yourself, your company, products, services, etc. Pretty much everything your users see influences their feeling about your brand – your logo, promotional materials, website, social media pages, etc. So branding is just making sure your intentional about the message you’re conveying through those experiences.
What influences customer perception on your brand?
Customer perception is influenced by both direct and indirect interactions with your business. Factors such as social media, online reviews, pricing, quality, influencers, and CX all affect consumer perception. You can control certain elements, including the quality of your product or service, the prices, and the customer experience. But you can’t control others like reviews and social media posts.
But how do we find out about how out customers fill about our brand and see if it aligns with the brand we as buinsess owners set out to achive? Well below are some examples on how to go about doing so!
One of the simplest and most effective ways to find out how your customers feel about your brand is to conduct surveys. Surveys can be sent out via email, social media, or even on your website. You can ask your customers about their overall experience with your brand, what they like and dislike, and even specific questions about your products or services. By analyzing the results of these surveys, you can gain valuable insights into how your customers perceive your brand.
Side note: Another great way to gain an insight into this subject is to understand your customers and who they are, you can read all about this and some FREE tools in out blog How to Understand Your Customer and Improve Your Small Business
Monitor Social Media
In today's world, social media is one of the most important channels for branding. Customers often turn to social media to share their experiences with brands, both positive and negative. By monitoring your social media channels, you can see what people are saying about your brand in real-time. This can help you identify any issues or areas for improvement, as well as give you an opportunity to respond to customer feedback.
Analyze Customer Reviews
Another way to gauge how your customers feel about your brand is to analyze customer reviews. Whether it's on your website, third-party review sites, or social media, customer reviews can provide valuable insights into what people think about your brand. Look for common themes or issues that customers mention in their reviews, and use this information to improve your branding strategy.
Stand back and try and get an outwards look at your buisness
It's important to take a step back and review every touchpoint of your business, from social media posts to website copy and branding. Ensure that everything is consistent with each other, since inconsistent social media posts can send the wrong message to customers. By presenting a cohesive brand image, you can build recognition and trust with your customers. Don't forget to also ask others for their perspective on the "gut feeling" they get from your business.
Your brand is one of the most important assets your company has. By understanding how your customers feel about your brand, you can make changes to improve their experience and strengthen their loyalty to your company. Conducting surveys, monitoring social media, and analyzing customer reviews are just a few ways to gauge customer sentiment. Remember, a strong brand is built on a foundation of positive customer experiences.
Before we head off though!
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