Writing Good Copy: The Tagline

Small businesses and brands often struggle to clarify their message in a catchy yet informative tagline. In fact, coming up with the perfect tagline can be a daunting task, especially when trying to convey the brand's purpose in just a few words. While becoming increasingly popular in the business world, taglines may become less specific over time, which can blur the message and weaken the brand's identity.

However, a well-crafted tagline can be a powerful tool to capture the audience's attention and help them understand the brand. It should not only be catchy but also informative, conveying the brand's unique value proposition and differentiating it from competitors. For instance, Nike's tagline "Just Do It" is broad and resonates with the audience, but it does not describe the company's purpose. On the other hand, FedEx's "The World On Time" tagline effectively communicates the company's commitment to timely delivery and global reach.

It is crucial for small businesses and brands to invest time and effort in developing a tagline that accurately represents their brand's identity and mission. They should consider their target audience, brand personality, and unique selling proposition when crafting the tagline. A well-designed tagline can not only help the brand stand out in a crowded market, but also build brand recognition and loyalty over time.

To create a tagline that works, here are five tips to consider:Keep it clear - avoid being too poetic or abstract. Clarity is key for taglines.

  1. Keep it short - people have short attention spans. A short, snappy tagline is more likely to stick in their minds.
  2. Make it simple - your audience should be able to quickly repeat your tagline. Simplicity is crucial for memorability.
  3. Be clever - a clever tagline can be memorable and effective. Use wordplay or puns to stand out.
  4. Use visuals - imagery can help connect the dots for your audience. Incorporate visuals for engagement and memorability.

While this post is short and sweet, like a good tagline, it is important to remember that a good tagline should pique your audience's interest in learning more about your brand. After that, they should learn about your brand's value proposition, which we'll discuss in next week's tip. Therefore, it is essential to keep your message clear and concise while also making it engaging and informative for your target audience. In summary, crafting a tagline that is both catchy and informative is a delicate balancing act that requires careful consideration of your brand's values and messaging.

Credit card mockups

Sign up for our newsletter
and receive a FREE e-book!