Writing Good Copy: Defining Your Value Proposition

Your value proposition is all about communicating the value your brand provides to your audience. When creating it, you need to remember that your audience is only interested in what's in it for them.That's why it's important to ask yourself what your audience finds valuable. It's essential to understand that nobody cares about your company's history, core values, mission statement, products, or services when they first encounter your brand. They only want to know what you can do for them. Therefore, make sure your value proposition clearly explains how your brand can fit into their story.