Branding

Coatal Wardrobe Solutions

Client:
Coatal Wardrobe Solutions
Role:
Graphic Designer
Service Render:
Logo Design, Type Design, Social Media
Tools Used:
Affinity Designer, Affinity Photo, M1 Mac mini and iPad Pro
Year:
2023

Challenge

Coastal Wardrobe Solutions came to us with the challenge of developing a brand identity that would stand out in a crowded market. They wanted a design that was modern, sleek, and conveyed a sense of reliability and expertise. In addition, they needed social media designs, print designs, and uniform designs that matched their new brand identity.

Outcome

We worked closely with Coastal Wardrobe Solutions to develop a brand identity that truly captured their vision and values. The new design was modern, sleek, and professional, and it conveyed a sense of reliability and expertise. We also designed social media and print materials that reinforced the new brand identity and created a consistent visual language. Finally, we created uniform designs that were both functional and stylish, helping the Coastal Wardrobe Solutions team look their best while representing their brand.

An image with some draft logo designs we made.

PHASE ONE

Strategy & Approach

DEVELOPING THE STRATEGY

Over the course of a one-day facilitated session, our team met with Josh and his team at Coastal Wardrobe Solutions. Together, we worked to identify and address the challenges that the company faced, and prioritize the needs and goals of both the business and its customers.

DEFINING THE BRAND

Through a series of exercises in our strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act. We focused on defining who they are as a brand and who they want their customers to be. This became the foundation for their branding and marketing plans for 2023 and beyond.

At Made by Campfire, we don't just design a brand for the client - we design brands that encompass the customer at the core of brand development. This approach helps us develop better brands that target and reach the audience the client is aiming for.

PHASE TWO

Brand Design

A new look

The main logo (Branding) for Coastal with white text, blue icon on a dark blue background
Colour example of the logo

A social look!
4 social media instagram post designs
Social Media Post Design (for Instagram)
Some examples of banners to be used on Facebook
Facebook Banner Design

Some more Assets!

Outcome

We worked closely with Coastal Wardrobe Solutions to develop a brand identity that truly captured their vision and values. The new design was modern, sleek, and professional, and it conveyed a sense of reliability and expertise. We also designed social media and print materials that reinforced the new brand identity and created a consistent visual language. Finally, we created uniform designs that were both functional and stylish, helping the Coastal Wardrobe Solutions team look their best while representing their brand.

Before we head off though!

If you're in need of graphic design services for your business, Made by Campfire can help. We offer a full range of design services, including logo design, branding, business cards, posters, and flyers. Our team can work with you to create a cohesive brand identity that will resonate with your target audience. We also offer flexible payment plans that allow you to choose the amount and frequency of payments that best suit your needs.

Fire up the dial-up and let’s work together: andrew@madebycampfire.com