Grizzly Honey
Challenge:
Honey has become a bit boring, hasn't it? Grizzly wants to change that. In 2019, a small honey company based in Western Australia approached us with a mission to transform the look of honey. They wanted something fresh and new, breaking away from the repetitive designs that most honey companies use in their branding and media. So, we set out to do just that.
Outcome:
Our efforts resulted in a design that features 2D hand-drawn illustrations interacting with the product, highlighting that this is not just ordinary honey. This unique approach significantly boosted sales and brand awareness in their small town.
Feed your inner bear with Grizzly. A premium raw honey company based in West Australia.
PHASE ONE
Strategy & Approach
DEVELOPING THE STRATEGY
During a one-day facilitated session, we identified the challenges faced by Jessy and Mark as business owners. They prioritised the needs and goals of their business and customers, laying the groundwork for the branding and marketing plans. The aim of this project was to revolutionise the honey packaging design, creating something fresh and unique, distinct from the common designs and colours currently used by other honey companies.
Our vision for the design involved incorporating 2D hand-drawn illustrations that interact with the product, using bright colours to make the product stand out.
DEFINING THE BRAND
Through a series of exercises in the strategy session, we extracted and refined the key pillars of the brand. This process defined the brand’s personality, detailing how it should look, sound, and act.
UNDERSTANDING THE USERS
Jessy and Mark focus on their customers, targeting a wide age range from 5 to 25. They aim to attract individuals who love fun, colorful, and cute designs, while also caring about ethically sourced honey and sustainable packaging. To understand the needs of these customers, we created unique user profiles representing the diverse range of their audience. This helped us paint a clear picture of their demographics, psychographics, needs, and desires.
POSITIONING
Understanding what the Grizzly brand stands for and who they champion helped us define the organisation's positioning statement.
“Ethically made and sourced, from the honey to the packaging”
PHASE TWO
Brand Design
A SPOON FULL OF HONEY
Grizzly aimed to create something fresh and new, breaking away from the repetitive designs that most honey companies use in their branding and media. This led to a design that incorporates 2D hand-drawn illustrations interacting with the product, emphasizing that this is not just ordinary honey. This unique approach significantly boosted sales and brand awareness in their small town.
From the insights gathered during the discovery session, we transformed these ideas into a new brand identity.
PHASE TWO
Branding - Business Card
PHASE TWO
Branding - Packaging
BIG TASTE IN A SMALL PACKAGE
PHASE TWO
Branding - Print Media
IN A SMALL TOWN PRINT GOSE BIG!
PHASE TWO
Branding - SOICAL MEDIA
FROM PRINT TO THE SMALL SCREEN
