Grizzly Honey
Challenge:
Honey's gotten kinda boring right? Well, Grizzly wants to change that. In 2019 a small WA based honey company wanted us to change how honey looked. To create something fresh/new and not just the same copy and pated design most honey companies new with there branding and media. So we set to do just that.
The Outcome:
This resulted in a design that incorporates 2D hand-drawn illustration interacting with the product. Showing that this product is not just your normal honey. And helped with the success of sales + brand awareness in their small town.
Feed your inner bear with Grizzly. A premium raw honey company based in West Australia.
PHASE ONE
Strategy & Approach
DEVELOPING THE STRATEGY
Over a one-day facilitated session, we surfaced the challenges, Jessy and Mark, as a business faced. In the process, they prioritized the needs and goals of the business and its customers. This became the foundation for the branding and marketing plans.
The goal of this project was to change how the honey design looks, to create something fresh and new, not just the same designs and colour witch all other honey compies use at the moment.
With the design, we wanted to bring in 2D hand-drawn illustration interacting with the product with bright colours to help pop out the product.
DEFINING THE BRAND
Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.
UNDERSTANDING THE USERS
Jessy and Mark are customer-focused, targeting at a wide younger age bracket from 5 to 25, a person who loves fun, colourful and cute designs but also care about ethically sauced honey and packaging. To understand the needs of these customers, we created unique user profiles to represent the range of attendees. This painted a clear picture of their demographics, psychographics, needs and wants.
POSITIONING
Understanding what Grizzly brand is and who they are a champion for, helped define the positioning statement of the organisation:
“Ethically made and sourced, from the honey to the packaging”
PHASE TWO
Brand Design
A SPOON FULL OF HONEY
Grizzly wanted to create something fresh/new and not just the same copy and pated design most honey companies new with there branding and media. This resulted in a design that incorporates 2D hand-drawn illustration interacting with the product. Showing that this product is not just your normal honey. And helped with the success of sales + brand awareness in their small town.
From the information we got from the discovery session we transform it into the new brand identity
PHASE TWO
Branding - Business Card
PHASE TWO
Branding - Packaging
BIG TASTE IN A SMALL PACKAGE
PHASE TWO
Branding - Print Media
IN A SMALL TOWN PRINT GOSE BIG!
PHASE TWO
Branding - SOICAL MEDIA
FROM PRINT TO THE SMALL SCREEN
