Branding

Grizzly Honey

Client:
Grizzly Honey
Role:
Designer
Service Render:
Tools Used:
Affinity Designer / Affinity Photo
Year:
2019

Challenge:

Honey's gotten kinda boring right? Well, Grizzly wants to change that. In 2019 a small WA based honey company wanted us to change how honey looked. To create something fresh/new and not just the same copy and pated design most honey companies new with there branding and media. So we set to do just that.

The Outcome:‍


This resulted in a design that incorporates 2D hand-drawn illustration interacting with the product. Showing that this product is not just your normal honey. And helped with the success of sales + brand awareness in their small town.


Feed your inner bear with Grizzly. A premium raw honey company based in West Australia.

PHASE ONE

Strategy & Approach

DEVELOPING THE STRATEGY

Over a one-day facilitated session, we surfaced the challenges, Jessy and Mark, as a business faced. In the process, they prioritized the needs and goals of the business and its customers. This became the foundation for the branding and marketing plans.
The goal of this project was to change how the honey design looks, to create something fresh and new, not just the same designs and colour witch all other honey compies use at the moment.


With the design, we wanted to bring in 2D hand-drawn illustration interacting with the product with bright colours to help pop out the product.

DEFINING THE BRAND

Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.

UNDERSTANDING THE USERS

Jessy and Mark are customer-focused, targeting at a wide younger age bracket from 5 to 25, a person who loves fun, colourful and cute designs but also care about ethically sauced honey and packaging. To understand the needs of these customers, we created unique user profiles to represent the range of attendees. This painted a clear picture of their demographics, psychographics, needs and wants.


POSITIONING

Understanding what Grizzly brand is and who they are a champion for, helped define the positioning statement of the organisation:

“Ethically made and sourced, from the honey to the packaging”

PHASE TWO

Brand Design

A SPOON FULL OF HONEY

Grizzly wanted to create something fresh/new and not just the same copy and pated design most honey companies new with there branding and media. This resulted in a design that incorporates 2D hand-drawn illustration interacting with the product. Showing that this product is not just your normal honey. And helped with the success of sales + brand awareness in their small town.

From the information we got from the discovery session we transform it into the new brand identity


PHASE TWO

Branding - Business Card

PHASE TWO

Branding - Packaging

BIG TASTE IN A SMALL PACKAGE

PHASE TWO

Branding - Print Media

IN A SMALL TOWN PRINT GOSE BIG!

PHASE TWO

Branding - SOICAL MEDIA

FROM PRINT TO THE SMALL SCREEN