Jason Building Design
Challenge:
Jason's Building Design was a company with a logo stuck in the '80s, literally. They have used the same design for over 39 years.
In 2019 their brand was hurting the company. From finding new clients to increasing revenue, since their company looked outdated and untrustworthy. Their client was unsure about them since their logo looked outdated resulting in them thinking this same quality would pass over to house designs.
The Outcome:
From the re-brand and marketing campaign, it exponential increase revenue and new client growth within 3 months.
PHASE ONE
Strategy & Approach
DEVELOPING THE STRATEGY
Over a one-day facilitated session, we surfaced the challenges, Jason, as a company faced. In the process,
they prioritised the needs and goals of the business and its customers, uncovering the issues there currently brand and how it was hurting new clients. This became the foundation for the branding and marketing plans for 2019 and onwards.
DEFINING THE BRAND
Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.
UNDERSTANDING THE USERS
Jason’s is client first, to help create people dreams, may it be their dream home or office. To be there through the whole journey and not leave them in the dark once the contract has been signed. To understand the needs of these customers, we created unique user profiles to represent the range of attendees. This painted a clear picture of their demographics, psychographics, needs and wants.
POSITIONING
Understanding what Jason’s brand is and who they are a champion for, helped define the positioning statement of the organisation:
“Building homes for people who are obsessed passionate as they are.”
PHASE TWO
Brand Refresh
A new look
Their old logo was stuck in the ’50s and was hurting their business by looking outdated, causing new clients to think they their house designs were also outdated. From there brand to posters each element was different and not consistent, making each new design look like a different company, causing even more distrust with new clients.
They wanted to appeal to mid to high-end clients who were after modern building design from homes to offices, they but missed the mark on there design and positioning.
From the information we got from the discovery session we transform it into the new brand identity
Stationery.
Posters.
Billboard.
Icons.
Social Media.
