Star One Sardines
Challenge:
Develop packaging and branding for both Star One brand and canned sardine line launching in 2023. To craft a product that explodes from the bland and lacks laster competitors within the sardine game along with trying to reach a younger audience to the sardine game!
The Outcome:
A brand that stands on its own from the competitors, allowing room for growth across products, planted in the roots from where it came.
PHASE ONE
Strategy & Approach
DEVELOPING THE STRATEGY
Over a one-day facilitated session, we meet with the client, Star One and we set out to surface the challenges, they, as a company faced. In the process, they prioritised the needs and goals of the business and its customers to us.
DEFINING THE BRAND
Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act. Defining who they are as a brand and who they want their customers to be. This became the foundation for the branding and marketing plans for 2022 and onwards. At Made by Campfire we don't ever design a brand "just" for the client, we design brands that encompass the customer who are at the core of brand development. This helps develops a better brand that better targets and reaches the audience the client's are trying to aim.
“We want to share the best Australian Sardines with the USA and the world.”
PHASE TWO
Brand Design
A new look
Star One is a new brand launching in 2023, that aims to push to market several brands and products under its name. One of those products is Sardines from local Australian waters and exported across the globe. For this, we needed to create both the main branding (Star One) and sub-branding (Star One Sardines) for the client alone with keeping in mind when creating the design relationships between the two main and sub-brands that the main brand will also need to work with several other products and sub-brand design.
The end resulted in a logo design that allowed itself to expand with future products while standing on its own and filling young and fresh, removing itself from its competitors on bland, dull branding and packaging designs.
Packaging Designs
Social Media Designs
