Owler's Repair Service
Automotive repair turned home repair!
Challenge
Owler's Repair Service, a company originally specialising in automotive repair that is now making the move into general home repairs, approached us to develop a brand identity that felt fresh, free, and green, while conveying reliability and expertise. In addition to the core branding, they required social media assets, print materials, and uniform designs that aligned with their new direction. We worked closely with the Owler's team to understand their vision, delivering a comprehensive identity that exceeded their expectations.
Outcome
Through close collaboration, we created a brand identity that resonated with target customers and stayed true to the company’s core values. We also developed social media and print materials to establish a consistent visual language, providing a cohesive brand ecosystem that successfully repositioned them for the home repair market.
Concept Project: This is personal work created for a fictional brand to demonstrate specific design capabilities and creative exploration.
Strategy & Approach
Discovery & Strategy
We kicked things off with a deep-dive strategy session alongside Nate and the Owler's team. Our goal was to map out the shift from automotive to home repairs, ensuring long-term car-repair clients were looked after while we pivoted the brand toward its new future.
The Pivot
By analysing market trends and local behaviour, we built a roadmap to transition Owler’s into a multi-service home repair provider, covering everything from plumbing to HVAC. We prioritised a customer-first approach, establishing new feedback loops and internal goals to ensure the brand didn't just look different, but delivered a better experience at every touchpoint.
Defining the Brand
During our strategy session, we conducted a series of exercises to extract and refine the brand’s key pillars. This process helped define the brand’s personality, shaping how it should look, sound, and act. Our focus was on defining the identity and identifying target customers, which formed the foundation for their branding and marketing strategy beyond 2023.
At Made by Campfire, we don’t just design brands for clients, we design them with the customer at the core of development. This collaborative approach ensures we create brands that effectively target and resonate with their intended audience.
The Outcome
We closely collaborated with Owler's Repair Service team to create a brand identity that aligned with their vision and values, and resonated with their target customers. In addition, we designed social media and print materials that reinforced the new brand identity, established a consistent visual language, and provided a comprehensive brand identity that surpassed their expectations.
Result:
Increased customer satisfaction and loyalty.
You focus on your company.
We make it happen.
Before you go!
If you're in need of graphic design services for your business, Made by Campfire can help. We offer a full range of design services, including logo design, branding, business cards, posters, and flyers. Our team can work with you to create a cohesive brand identity that will resonate with your target audience. We also offer flexible payment plans that allow you to choose the amount and frequency of payments that best suit your needs.
Fire up the dial-up and let’s work together: andrew@madebycampfire.com
