To create branding for a new Australian "Inappropriate humour" gag gift online store that stands apart in the sea of cheap made and often not funny gifts aimed at 18 to 25-year-old.
This resulted in a design that fills fresh, colourful and new. That both stand out in the gag gift market and fits within the quirky nature of the product.
Strategy & Approach
DEVELOPING THE STRATEGY
Over a one-day facilitated session, we surfaced the challenges, Adult Humour, as a company faced. In the process, they prioritised the needs and goals of the business and its customers.
DEFINING THE BRAND
Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act. Defining who they are as a brand and who they want their customers to be. This became the foundation for the branding and marketing plans for 2021 and onwards.
UNDERSTANDING THE USERS AND POSITIONING
Adult Humour, sits within a crowed marked on silly gags and bad jokes, they wanted to stand out from the clutter. So it's important to define and narrow down there end target users to better help design and brand and product around them. We created unique user profiles to represent the range of attendees. This painted a clear picture of their demographics, psychographics, needs and wants.
The reasoning behind this, is it helps us create a brand that is designed around the customer and there needs.
“Highly Inappropriate d̶i̶c̶k̶s̶ gifts”
A new look
Throughout the design process, we went through A LOT... of different logos ranging from a widely different design.
Social Media Designs
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