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Pilates Bitesize

Client:
Pilates Bitesize
Role:
Designer
Service Render:
Branding | Style Guide| Social Media Marketing
Tools Used:
Affinity Designer
Year:
2019

Pilates Bitesize is an on-demand Pilates video streaming service with a mission to help anyone improve their posture and increase their strength and flexibility through Pilates.

Outcome

In Japan, there is a market gap for people wanting to learn Pilates. However, most Japanese people don't have the time to visit a studio, and the high costs associated with continuing classes make it difficult. Pilates Bitesize addresses this by being the first on-demand Pilates streaming service in Japan, targeted at everyone, not just training teachers.

Made by Campfire had the opportunity to work on the branding and social media campaign for Pilates Bitesize.